The first issue of Town magazine will be out on the 29th of June but Daphne Caruana Galizia of Proximus has kindly allowed us to preview it a week before.
According to the books, a business is like a person, with its ups and downs, struggles, achievements and moods. So when one tries to identify the people behind a particular business venture, their story is as personal as business can get. High level business knowledge falls by the side and makes way for real life stories about people.
According to Proximus, Town will focus on "new faces and changes in Maltese business, with a particular interest in people who have built up their own successful businesses". The magazine "aims to bring business and an entrepreneurial culture to the average reader, in a way that makes it interesting and far from tedious"
But will Town be just another free magazine distributed with a local newspaper? Judging from the teasers BLAB has been provided with, we feel that this 'personal touch' to business is not as popular locally and should attract a wider audience. Apart from that, Town is the latest addition to a range of successful publications which do not go unnoticed with a Sunday Read. In fact, Proximus already publish Taste and Flair magazines. Both magazines carry a similar combination of quality design, professional photography and fresh writing.
More info:
Town magazine is out on 29 June with The Malta Independent on Sunday, and the following Thursday with The Malta Business Weekly. It will be published quarterly at first, moving on to bi-monthly. Town is produced and published by Proximus.
Saturday, June 21, 2008
BLAB (p)reviews the new Town Magazine
Posted by
Karl Galea
Labels: Agency Insider, print
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