There's too much media...so aggregate!

Aggregate, aggregate, aggregate. If the consumer is now the producer, do not try to compete or join in the discussion, simply aggregate the twits, posts, comments or any blab and let the normal mortal beings online be at the centre of the buzz.

I have just come across tinker.com, another aggregation tool for brands. Tinker allows anyone to get all the twits related to a particular topic or brand. Tinker even allows brands to embed the twittering stream on their brand site. In essence, stop blabbing about your brand, go out, see what your customers are saying about this and paste it on your site.

Tinker is not the first buzz aggregator there is. My favourite is twistori.com which again is based on the twitter social network.

All this aggregation precedes my article on The Times Technology Sunday supplement which is to be published at the end of May...but more about this later on this month!