Monday blab: websites and the 5 eras of the social web

I have come across a chart promoting one of Forrester's Research tackling the future of the Social Web. The chart has been sitting on my desktop for quite some time. Over this weekend I have also dedicated sometime to the Razorfish Feed report. The latter is a recommended read for anyone flirting with the 2.0, cutting edge interactive technology or digital overall. It offers brief chapters about anything from the device, to the browser, to the end of the browsing content itself.

In this context I believe the Forrester chart may in the future conflict with the 'Razorfish vision'. Rightly so the Forrester research speaks about the evolution of social WEB and assumes websites will be at the heart of the social web (at least in the above graphical chart). Really and truly though, web sites may soon come to an end. As Kevin Kelly rightly explains, the web of things will replace the web as we know it, away from the screen or standard device. However the chart may not say it all. Finally I managed to find an interview with Jeremiah Owyang which explains the future eras much better than the chart and complements Kelly's vision. The question though remains, will there be any website in 5 years time?

I am posting both videos below:


Kevin Kelly predicts the next 5000 days of the social web


Jeremiah Owyang on the 5 eras of the social web