I work for Youtube!

3,632,722(and still counting); That's the number of times the latest Cadbury viral advert was viewed in the past 2 months.

It is funny how we're still amazed by the power of viral advertising. If you think about it, it just makes sense: I am engaged in a fun video (where the product is secondary) and so I tell my friends about it.

When media struggles for consumer attention, the consumer decides what works and what doesn't in the advertising market. YouTube has given us a more powerful medium where we can choose our 'lovemarks' and BLAB about them.

It is only because of this sharing that YouTube is so popular. Once we stop working for YouTube, YouTube has to close down! Until then, check out one of my 'lovemarks' at this link