Friday, November 09, 2007

Kevin Roberts - A late welcome

Posted by Karl Galea



I must admit that I am late, very late. I have discovered another marketing guru and promise to get to know more about him, his company and most importantly, his books, in the near future. Kevin Roberts needs no introduction from us at BLAB but deserves respect and attention! He is the "CEO Worldwide of Saatchi & Saatchi, one of the world's leading creative organizations, employing over 7000 people in 83 countries"

Most importantly, Kevin Roberts is the author of LoveMarks and The LoveMarks Effect, both of which I hope to be able to read soon.

More about Kevin Roberts and Saatchi & Saatchi (an Ideas Company) here

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