ICON gladly accepts invite to present FELTOM webportal

The Federation of English Language Teaching Organisations Malta (FELTOM) has taken the lead in establishing quality assurance standards in the EFL industry on the island. Almost 70% of students choose FELTOM member schools when they visit Malta to improve their English Language skills. The member schools add up to a sum of 15 schools around Malta.

On the 20th of January FELTOM held its Annual General Meeting in which ICON was invited to launch the new FELTOM website and present strategies and ideas to assist FELTOM in maximising the potential of the Internet. In a presentation entitled ‘Making the web work for you’, Dr. Gege Gatt, Director for Strategy & Business Development at ICON, discussed the opportunity presented by new Social Network platforms and how these may be used to reach a growing spectrum of Internet users. Evidencing an unprecedented shift in media consumption from passive-viewing to personal-control by web-users, the Internet presents an audience of over a billion users worldwide who interact daily within communities.

A recent study by McCann shows that 57% of all Internet users worldwide are now members of some form of online Social Network. Such networks have evolved significantly in the past year as they morph into platforms that support a gamut of needs of their users. It is critical for EFL operators to embrace these new channels to reach an increasingly online and tech-savvy community of potential customers.

In presenting www.feltom.com Dr. Gatt overview three key technology modules which are deployed in the portal being: ICON.SNAP™ - an award winning web based content management system, allowing clients to keep their websites up to date; ICON.acces™ - an access-control system allowing access to restricted data to privileged users only and ICON.banner™ - a means of generating advertising revenue for the site-owner by ultising screen-real-estate for banner sales.

FELTOM site has already rapidly achieved traffic and statistical data reveals that both “time on site” as well as “bounce rate” data is already out-performing many other local sites.