Blank sheet approach - adds freshness

I'd like to drop a line or two about the fresh page / blank sheet approach. This post is less about interactive marketing and more about how we work, which explains that I am doing less reading and more working...which is a contradiction because I strongly believe that the more you work, the more you should read and stay in touch.

A fresh page is a clean start, a beginning. A fresh page does not mean forgetting about the mistakes and successes of past projects but implies entering the room or kick starting a project objectively and openly. A fresh blank sheet implies not being biased from the start, it highlights the need to listen carefully, look at the issue from all possible unexplored perspectives and then if necessary go back to the baggage you carry around with you from past projects you've been involved in.