Rants about wasted advertising space

With the holiday season round the corner, much of our marketing budgets will go to the Christmas and NYE's campaigns. I will not go into the the topic of commercialization of the holiday season, and the advertising clutter it brings with it, however, a drive around the island and a scan of the local print and online advertising initiatives makes you shout at the 'Wasted Advertising Space'

Rant #1: If it is ok for the newspaper on Sunday, it is not ok for the long-standing billboard throughout December
Basic marketing rules state that an outdoor banner should not contain more than 5 words. I will be counting the paragraphs of text and essays which some of our billboards feature.

Rant #2: If it is ok for the newspaper, it is not ok for the dynamic online space
Better use of the online space hints at making the most of what the medium provides. We sometimes limit our websites to a passive information catalog. The result is as simple as the passive medium: passive response (if any)

Rant #3: An out-dated message implies an out-dated brand
With all the advertising messages we get to watch/listen to each day, the out-dated once are the most undesirable for both consumer and brand. Let's count the out-dated advertisements in January!

Rant#4: It's a holiday not a trade fair
Yes we have targets, yes it is THE season, but it is not all about your brand. Really and truly it is never about your brand, so if you intend to shout out loud, keep your audience in mind.

Enough rants for the week. Back to positive thinking!