Two weeks to go to the iCentre competition

The iCentre is again inviting creatives to submit the next TV ad. The competition closes on the 30th of September.

iDay today

Apple has just launched the new MacBook and MacBook Pro. I was initially disappointed to see what seemed like a black and white MacBook but a closer look at the new model revealed the new notebook has a solid aluminum casing. Much more like the original MacBook Pro on the keypad, and a lot like the iMac on the screen part. It's nice too see Senior Vice President of Design John Ive describe the new MacBook design.

In the meantime, back in tiny Malta today is iDay, the day when Vodafone introduced the 3G iPhone in Malta. Vodafone is also holding an iPhone 3G open weekend this weekend. Those who have not yet lined up to feel, touch and get the new iPhone may do so at any Vodafone outlet.

Book your iPhone

Vodafone has publicly launched an online booking form for the iPhone 3G. We've said a lot about the 3G iPhone since day 1, now it's time to stop BLABbing and actually get the gadget! More info at this link: http://www.vodafone.com.mt/jsp/iphone/index.jsp

When Steve Jobs 'endorsed' tiny Malta

"next time you're in Malta and you need an iPhone 3G, it'll be there" - Steve Jobs (watch it below 2.46s)


Everyone is speaking about the new 3G Iphone but really and truly something better happened last night (CET): Steve Jobs mentioned Malta in the key note speech launching the 3G Iphone at WWDC '08. As a result Malta gets the best free advert on Forbes.com, biz.yahoo.com, endgaget.com, pcworld.com, etc.

It seems Malta is not anymore the Mediterranean's best Kept Secret!

Apple Mac Music Video!

You may be asking is this an advert or a music video!? This and many other blog posts prove it's both!



Video: Digital filmmaker Dennis Liu
Music: “Again & Again”, The Bird And The Bee
Programs used: Microsoft Word, Notes, Photo Booth, iTunes, Adobe Photoshop and Illustrator, Time Machine, iMovie, GarageBand, Finder, Quicktime, Spotlight, Widgets...(and more)
Desktop machine: Mac (any doubt about that?!)

Blabbing about the world's thinnest note book: Mac Book Air

It is definitely not the best laptop around, it even lacks an optical drive, but it is a cool thin gadget many of us want to carry around...like anything else Apple did lately.

Mac Book Air embraces Wi-fi and aims to cross-sell all of the other Mac Book services / products (Wireless DVD rental, Itunes, Time Capsule, etc.) The touch pad also embraces the iPhone's touch screen features.

Is it simply a fad?
No...It's Apple!

More about all the highlights of MacWorld Expo

Radio goes online again!

The XFM Virtual Model Competition is back this year together with Nestle Fitness. I've just spotted this on the radio's website which some say will also be the first to get a facelift this year. XFM has also invested in another online space, solely dedicated to the Virtual Model competition: www.xfmvirtualmodel.com. Sponsors include Pink Magazine and Hot Couture which also sponsored the competition last year. New sponsors include RyanAir and San Gorg Corinthia Hotel. Ironically, Apple Ipod is not sponsoring the event. A minor suggestion which BLAB would put forward is the use of the very well designed Kiwilicious.com which was launched to promote the competition last year.

BLABinteractive features on the Viral Video Chart

Was off to sleep when I noticed that we were featured on the viral video chart. In fact, BLABinteractive was one of the 741 blog posts related to the Cadbury Gorilla Viral. I will definately be blogging about this site later on this week. In the meantime you may get to know How to Charge an iPod using electrolytes and an onion



Goodnight!

Nothing new: Mac understands Interactive Search!

I am not an Apple guru and have been discerning my mac book investment for the past 3 months, but the new Mac OS X Leopard is quickly convincing me. There is nothing new in saying that the guys at Apple have succeeded in coming up with User-Friendly applications but the new TimeMachine is the limit. Briefly, TimeMachine keeps track of past desktops, making it easier to go back to previous versions of files even after the user has over-written or lost important file contents. TimeMachine is just one of the many new applications. Check full demo here.

The 1 week brand free challenge

If you have a problem with shopping, you’re obsessed by brands, or you just want to make life cheaper and easier, try following these tips for a less branded lifestyle.

1. Avoid advertising
2. Separate wants from needs
3. Shop around
... and the list goes on.

A friend of mine told me about this site today and whilst I am on the verge of committing myself to blog about ads., ads. and more ads. 'The One Week Brand Free Challenge' is not actually what I was planning to blog about! The Brand Aid site tries to helps anyone who is brand addict to get over it.

In truth brand addictions do exist and from a marketing perspective these addictions are referred to as 'Loyalty', the peak of the customer lifecycle. Just as I am writing this Apple comes in mind. And so below I am posting evidence of brand addictions:






Is it loyalty or addiction? Without giving it much thought I would say that it depends on the product or service. Loyal as I can be I would never queue at the local Apple vendor in the early hours of the day just to be an early bird for the latest Apple product. Then again, it is thanks to these early birds and brand addicts that trends are set and products are turned into the latest fad. And so it comes as no surprise that Steve Jobs refunded back the $100 dollars to each iphone buyer following the latest iPhone price slash.