Radio goes online again!

The XFM Virtual Model Competition is back this year together with Nestle Fitness. I've just spotted this on the radio's website which some say will also be the first to get a facelift this year. XFM has also invested in another online space, solely dedicated to the Virtual Model competition: www.xfmvirtualmodel.com. Sponsors include Pink Magazine and Hot Couture which also sponsored the competition last year. New sponsors include RyanAir and San Gorg Corinthia Hotel. Ironically, Apple Ipod is not sponsoring the event. A minor suggestion which BLAB would put forward is the use of the very well designed Kiwilicious.com which was launched to promote the competition last year.

HotCouture does it again!

For the second consecutive year, HotCouture has teamed up with a local radio station to choose its campaign model. Last year HotCouture had chosen Eleanor, winner of Bay Radio's Dream Job competition. This year, it was XFM's Virtual Rockstar winner Ann de Gaetano (a.k.a. Slur) who featured in the campaign.

The concept of using 'success stories' such as Elinor and Ann de Gaetano goes in line with "You too can be a star", HotCouture's slogan. The whole thing provides a nice story which the girls may talk about and connect with!

Photographer Alexandra Pace and her team were behind this year's photoshoot, the making of which may be seen on her latest blog post. Final product also featured in Pink Magazine today.