First Coca-Cola Campaigns for 2008

Kicking off a brand new year, which will also bring on the market the new packaging for products like Coca-Cola, General Soft drinks has just launched 2 new campaigns. The campaigns follow the usual 'drink, peel & win' idea:

Campaign #1:
Customers may win up to 50,000 Euros worth of furniture from IdeaCasa by drinking Coca-Cola 1500ml bottles.

Campaign #2:
Customers may win 3 different cars: Citroen C3 Pluriel, Volkswagen Passat and Suzuki Vitara. The 3 cars may be won when drinking the 500ml Diet Coke, Coca-Cola and Sprite respectively. It is interesting to note that the three 500ml products are being associated with three different cars. Seems General Softdrinks are targeting the different customer segments with these 3 promotions.

Both campaigns will be running between January and March'08. Click here for more info.