Think Green & Earth friendly brands this 2008

Carmel Cacopardo's review of BOV's CSR report covering 2007 confirms that the greening of brands will be on the agenda during this year. Apart from BOV's eco-friendly measures in the design and operation of its Santa Venera centre, its efforts to implement the paper-less office policy and the energy efficient initiatives taken in its Marsascala branch, a number of local companies are already showing hints of green in their operations.

Some of these initiatives include:

#1: Vodafone (Malta)
In last year's trade fair and at the end of 2007, Vodafone promoted the recycling of handset devices. The latest promotion offers discounts on new phone devices when the customers return their old device for recycling. read more>>


#2: Exit and Earth Garden

In 2007 Exit Events returned with a new concept, Earth Garden. The event promotes an Eco-friendly attitude, being in touch with nature and bringing about positive change. The event follows international initiatives such as Al Gore's massive Live Earth festival and MTV Switch.

#3: Print
A number of established publications have been actively thinking Green. Yellow Pages (Malta) has been recycling old issues of its annual publication and enjoys the full support of the Ministry for the Environment in its initiative. The Bargain Magazine has pledged its support to 34U, whilst both The Sunday Circle and The Malta Economic Update have tackled Green topics in the recent past. Tune-In has also given its full support to the 2007 Earth Garden events.

The above is definitely not an exhaustive list. One could also mention GO's recycling initiative and HSBC's continuous support to the 34U campaign. Feel free to add more to the above list of green initiatives and earth friendly brands!

More about thinking green at this link.