The web is a mega-useful tool 'cause user is king (or in this case queen). If 2007 was the year of user-generated content then the next should be the year of user-generated products such as these funky bags designed by local artist and friend Denise Scicluna. The products are designed in Malta, produced in Australia and shipped to anywhere in the world through Denise's etsy store.
So if in 2008 I get to hear artists grumbling about not being given the space they deserve...I will have to make them read the above case study! Just do it!
Sunday, January 27, 2008
User-Generated PRODUCTS
Posted by
Karl Galea
Labels: retail
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