Marketing makes the world go round.. tra la la la la!

I got the news yesterday.. [about time you think eh?] The University of Malta, in conjunction with the San Diego State University, is offering an MA in Integrated Marketing Communications. This full time course will be delivered over three semesters starting in September 2008. If you need any information just send an e-mail to info.imp@um.edu.mt :)

And now.. let's blab on something else.. but ever so closely related..

The Concept of Beauty!
No.. it doesn't necessarily mean.. aesthetics or having perfect bodies. Beauty means workability and simplicity at times, as Tom Peters wisely states. Why do we cling on to complicated, bureaucratic systems? Why is it that we think complicated stuff is pleasing and worthwhile.. when in fact we can make use of less crafty and fancy things which are nonetheless.. beautiful?

Case in point.. facebook. It's a cool social utility network programme.. of that we are sure.. well.. the majority of people seem to agree at least. It allows you to customise your personal profile with a variety of unheard of applications... [some of which are really lame.. but anyway..] and all sorts of bla bla bla. However, there is one thing which bothers me and the others quite a lot.. Why on Earth do we need to invite our friends to use the applications we so desperately want to apply? I mean.. can't our friends discover applications all on their own; by their lovely little [not so little, large.. you name it we have it] self? Adding insult to injury is the fact that some of these applications just don't work if invitations are not sent out... oh the grumbles and mutters! This nuisance has caused quite a 'stir' in the virtual facebook realm, i.e.: the creation of a group against the principle of inviting friends to use applications... Hope that makes enough noise..

What I want to say is that no matter how good your marketing strategy is.. if you don't have workable products/services to offer.. well.. that might cause some troubles. People are fed up of complicated things.. we live in a super fast world with super fast routines.. we don't have time to understand how things work.. we just want things to work.. and that's it, i.e.: if you're a customer. Customers.. let the others do the thinking for you! A product has to be excellent; it needs to work well.. and it's there that beauty lies..

Beauty has to generate Vision.. not Rants! We could accept Blabs! though :P