Summer Reading: The Dip Book

With summer round the corner we'll make it a point to draw up BLAB's Reading Wish List. (suggestions are welcome)

#1: The Dip by Seth Godin: A little book that tells you when to quit and when to stick!

Seth Godin has been on my list for some time. The little I've read about The Dip makes me think I need to first of all be able to outline 'dips' and tackle them accordingly. As Seth Godin suggests, "It's a mind grenade, a little bit of insight that will help you see what's causing your organization (or you) to get stuck." Therefore you don't have to be in sales to experience dips...and it's always useful to avoid getting stuck!

More about the book: click here