How design driven are we?

In 2007 I read 'Design' by Tom Peters and his Essentials Series. Back then, I had bought the book simply because it carried the term 'design' on its cover, in big bold type. 3 years down the line I realize that the best creative people are not those doing 'creative' work but the others who manage to be creative in the coldest of 'office jobs'. The latter manage to turn a boring job into a 'design' oriented career. From the likes of Steve Jobs to the smallest self-employed business that manages to change 'the way we do things'. This presentation is a good taster and a useful reminder.

Design Thinking for Startups - Are You Design Driven?

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