Creativity is just the beginning

IBM has recently launched this commercial. The statement IBM is trying to make sends out a tough message to the creative community, clearly distinguishing creativity from innovation. As Tom Peters puts it: "Creativity is the thinking, Innovation is the doing".

Around 2 weeks ago, I blogged about the first session of ArtistWantit, A student project which aims to empower artists to make a living out of their art. The first session tackled Business in Art. Allow me to play with words and turn the title round so as to read "Art in Business".

If the business community is in great need of innovation, and the artist is full of ideas (or rather 'ideating'), isn't the bridge clear?! Artists and Entrepreneurs should join forces on the doing and there you have it...innovation!