Saturday, March 15, 2008

prettyuglyfurniture.com

Posted by Karl Galea

International brand BoConcept has come up with a pretty good campaign. The campaign encourages prospective customers to take a photo of the most ugly piece of furniture they own, submit it and enter the draw to win new design furniture worth up to €5000 or a runners-up prize worth €1000.

To win, the participant's furniture item has to be voted by the public as the most ugly. Voters may also win prizes worth €200 to buy new design from BoConcept.

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