The excellent re-branding of the BAY brand preceded the revamping of Bay's (slowish) colourful website. As is with any other website, one has to see if the site is going to be updated regularly and if radio listeners are going to follow. The new bay.com.mt also includes Abel&Elinor's new blog. There's a lot going on in their radio show and it is worth extending its lifetime by posting snippets of it online. Sadly enough, following the first post last Thursday, nothing else has been added to the blog.
The slogan for the BAY brand remains the same one, yet the trade mark features a new, fresh font which in my opinion will soon be the 'new helvetica' of mainstream design.
The Times Newspapers
Even the popular Sunday Times and The Times (daily) have lately been given a new look. The Times ran a double page spread outlining the changes on Saturday. I will below relate to you some of its contents:
Front Page: More are dedicated to news and a smaller 'navigation' area. The crest which features in both logos has been redesigned and will feature in all media.
Page 3: This will now become a content page. A 'Quick Find' section will also be added to page 3 (on Sunday) and page 2 (any other day).
Consistent Sections: All sections, including the very useful Classified Supplement, now feature consistent headers
Sunday, April 27, 2008
There's some re-branding going on...
Posted by
Karl Galea
Labels: bay, brand, timesofmalta
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