'Made by LAB1977': Creative to say the least!

It's August and the business world will soon be on shutdown, yet Lab1977 keep opening new online venues which are pleasing to the eye. The latest has been a brand new website for SMS Travel. Following the busy pre-summer months during which everyone was planning his/her vacation, SMS must have dedicated some time to refurbish their online space.

The website is animation based which for a corporate brand such as SMS may initially look strange. One would expect an informative, cluttered website full of the latest offers and all, yet the new SMS Travel website is an online journey, "inspired by travelers and their belongings" as Lab1977 put it.


I am no fan of heavy animated website and must admit that I tend to question their flexibility when it comes to website maintenance,updating and direct links. Yet brands such as XFM (Malta) and SMS Travel seem to be managing well with them (both sites were designed by the crew at Lab1977).


A humble constructive suggestion from our side would be to eliminate the flight rates in pdf and provide these within the animation, or at least in PDF. In my case the PDF document took sometime to load and had I not been interested, I could have moved away. A simple but useful add-on are the Social Networking functions at the bottom of the site. An further improvement to that would be being able to post direct links to specific web-pages on my social profile / or simply send the link via email.

Finally we cannot not comment about the Apple products which feature frequently in the animations (iPhone in this case) Why is it that we all want those cool gadgets around, even on our virtual desks?!

Read more: Related news from Lab1977, SMS Travel website