Nike wins FPM Best Olympic Themed ad. - I beg to differ!

FPM stands for Fourth Place Medal and is a series of awards given by a group of bloggers on the Yahoo Olympics Sports page. One of the awards recognizes the best Olympic Themed Ad. Nike's ad proclaiming "All that you need is inside of you" is the winner of the FPM Medal for best commercial.

The advert is motivating and well in line with the Olympics spirit but side-by-side, Visa's GO World advert stands out nicely. Whilst Nike's 'Courage' campaign revolves around the individual, Visa's 'GO World' puts the spotlight on the community. Nike's campaign seems to forget the social aspect of man, whilst Visa promotes that strategically.

Having said that, Nike's video out-performed Visa's online. The video has managed to capture 315K views whilst Visa's 'GO World' attracted some 65K views. Both videos are complemented by a dedicated online site. Visa's 'GO World' site also allows the public to tell their stories about how this year's Olympic Games inspired them. Athletes and spectators alike are the focus of Visa's campaign because they all make part of 'the world' of which Visa chooses to be the number one fan this year.

All the above arguments lead me to showcase one of Visa's GO World stories. Enjoy, it's very authentic and inspiring: