Bang in the middle...of the community that is!

Greenpeace UK have just launched a new campaign called 'Airplot!'. The campaign has been designed by Airside, a small studio (by UK standards) which is growing big (by our standards) and which fits very well in the whole campaign (name-wise). The Airplot! campaign protests against the extension of Heathrow Airport's third runway. The Greenpeace is much more than a virtual community, such as the many we get to see on Avaaz.org. Greenpeace have actually bought a piece of land bang in the middle of the zone, supporting the village of Sipson, including 700 homes and some businesses. Without getting into the whole debate, the above is a case of:

a) Green: Greenpeace have also been about the environment, but 2009 is expected to be the year of 'Green' thinking

b) Community: The community is joining forces against the government's institution! The community is at the centre of this whole issue

c) Online = Offline: On the latter, I may be taking it to far, but the Airplot! campaign is as present online as physically offline.