ogilvyonrecession.com

Everyone should have a look! No need to say more!

BLAB's brief (for those who are still not convinced)

I stumbled upon this resource through the Ogilvy website, which I was reminded about whilst reading trendwatching's newsletter. Many are speculating about the recession but some simply attempt to extract the positive things about it. Past editions of Advertising Age hinted at a number of products which were conceived during a recession period (for the record, Google is one of them). The Ogilvy dedicated website provides a number of documents which are worth of a BLAB and a close look. Needless to say, Ogilvy also promotes its services through these freebies...but it's only fair & it complements well.