Taking the 'ego' out of ego-centric

There are two modes of expression, ego-centric and x-centric, which sounds and should be a lot like 'eccentric' however allowing space for the x to be anything (be it customer, purpose, motive) but your ego.

What's the benefit of the latter?

Primarily, it's not about you;
Secondly, it's not about you and can give in to other complementary or opposing ideas. It follows from the belief that collective ideating is better than individual.
Thirdly, it's not about you and so leaves room for feedback, criticism and listening which otherwise you wouldn't bother to give attention to.

It's harder than we think to take the ego out of ego-centric and be open to alternative viewpoints. It requires questioning all the time whether you stand for your ego or your objective above anything else!