Call Castille

NO!, not the budget on BLAB! Well not exactly, yet from an advertising perspective this campaign (above) needs some attention. According to Maltastar this campaign was just political propoganda. Surprisingly enough the PM does not agree, and if the statistics quoted today are true...in marketing context, I'd choose to disagree.

According to the budget speech there were 4,500 respondents who contacted the OPM to give their personal feedback. Now considering a population size of approx. 401,880, and at the same time assuming even toddlers can pick up the phone and 'Call Castile', 4,500 responses mean a response rate of 1.1%.

Narrowing down the population to persons who can actually respond and at the same time have come across one of the various campaign ads. makes a higher response rate. Finally, response does not necessarily measure the success of the campaign since the campaign also promoted an open consultation relating the the 2008 budget. So do your math and tell me what you think, or rather, 'Call Blab!'