Two weeks to go to the iCentre competition

The iCentre is again inviting creatives to submit the next TV ad. The competition closes on the 30th of September.

New/Re-designed Websites

A number of agencies are re-vamping new online spaces for all sorts of brands. What hit my inbox this week:


Designed by NIU for Ok Ltd. Visit website at ok.com.mt


Designed by ICON for Stephanie Borg. Visit website at stephanieborg.com

Taking the 'ego' out of ego-centric

There are two modes of expression, ego-centric and x-centric, which sounds and should be a lot like 'eccentric' however allowing space for the x to be anything (be it customer, purpose, motive) but your ego.

What's the benefit of the latter?

Primarily, it's not about you;
Secondly, it's not about you and can give in to other complementary or opposing ideas. It follows from the belief that collective ideating is better than individual.
Thirdly, it's not about you and so leaves room for feedback, criticism and listening which otherwise you wouldn't bother to give attention to.

It's harder than we think to take the ego out of ego-centric and be open to alternative viewpoints. It requires questioning all the time whether you stand for your ego or your objective above anything else!

MoMo Malta launching today

Today MobileMonday (MoMo) will be launching in Malta. Event details below:

Date of launching event
Monday, 14th September 2009, from 18:00h to 22:00h

Venue: The Palace Hotel, High Street, Sliema SLM1542, Malta

Speakers:
Jari Tammisto
CEO/President, MobileMonday Global
Madanmohan Rao
Director of Educaton Project, Mobile Monday. International Consultant, and Speaker in over 60 countries.

Topic: Mobile Industry in Malta - The State of Play

Registration:
Attendance is free and only by invite. Register Here

Says it all in one big blab - Why 2.0 is not a number or a fad

15 minute catch-up

I am catching up on a number of emails and readings. For a change I'll list what I catch-up on below:

23:10: Old School Music by Lauryn Hill at MTV Unplugged. Music is interactive and definately a marketing tool so make sure to listen to as much music as you can!

23:13: Remember Technology Sunday? Well I hope to be able to write some more on the suppliment or elsewhere. Doing some thinking on a possible topic.

23:14: Networking is useful. It starts off from the fact that collective intelligence is more powerful than individual so I've just accepted a LinkedIn invitation from a friend who now works in telecoms like i do.

23:18: Sorting deadlines for some forms I have to fill in.

23:23: Discover new ventures. I planning to post some more interviews about new projects and just got one in my mailbox. Will hopefully BLAB about it shortly.

23:24: Last minute...

23:28 (exceeded catch-up time by 3 minutes) Staying hungry - checking on what to read/study in the coming year

23:30: (2 more minutes) Some more posting about the latest happenings at ICON which emails me regularly with fresh new projects: ICON just launched 'a fresh, SEO-efficient portal' for local artist, Stephanie Borg: http://www.stephanieborg.com/steffiborg/home.aspx

23:32: Back to work!

Blab & steal attention "from anywhere"

I got this Twitter status by email:

'BBC Radio 1 to broadcast Coldplay's Glasgow gig on Sept 18th (listen online from anywhere) - http://bit.ly/Z7qGg'

Have you ever driven for long distances, driving for hours, crossing boarders and countries? Well if you have/had to do that you would know that your car stereo would switch from one radio station to the other on the same or nearby frequency. Some of the radios are specific to the area and broadcast traffic updates as you cross the region. Very useful, however very old school. Today you can broadcast content from anywhere and you don't have neither size nor geographic limitations.

This is great news however not totally: the massive content clutter makes my blog one of many many, and hence, empowered by the internet which allows an unqualified blogger like me to broadcast his thoughts, I am actually less important than ever. If I really had to be serious about being important online, I would have to devise an attention stealing strategy!

However, I may resort to the 'Blab & follow' strategy. I'll blab when I think it is appropriate, as we all do on our facebook, twitter, blogger accounts, and then wait for some attention to be given to me. A long-tail, a big long tail of blabs give us a long tail of attention - little amounts of attention for everyone to be happy wherever ("from anywhere")!