Was it about 'God' or 'Gifts' this 'Christmas'?

The chart below is a Buzz Chart which basically monitors what people are saying in thousands (100,000) of boards, forums and other discussion based resources. The service is provided by Omgili Ltd.. Though the methodology for drawing up the 100,000 sample and for classifying buzz is not explained, the service is a very 'pretty' information product...so I had to try it out.


According to the graph above, on Christmas Day, 25.6% of the buzz related to 'Christmas'. 'God' featured in approximately 5% of the daily buzz of the past week. 'Gifts' also made a lot of buzz but did not exceed discussions about 'God' until today.

And we thought people were not concerned about the real meaning of Christmas!